Sony FWD-77XR80 77" BRAVIA 8 4K HDR OLED Commercial TV
- In UK stock, ships from the UK
- UK manufacturer warranty
- UK-based engineers
- No import duty or customs charges
- GBP pricing, UK VAT invoices
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Professional Installation
Want it installed by our AV experts? We offer professional on-site installation including mounting, cable management, and system configuration.
Description
The Sony FWD-77XR80 scales BRAVIA 8's OLED panel up to 77", giving boardrooms, auditoriums and premium signage installations the infinite per-pixel blacks and wide viewing angles of OLED alongside the XR Processor's AI-driven scene optimisation. A high-luminance panel and temperature sensor work with XR Contrast Booster to push extra brightness into highlights without lifting black levels. Acoustic Surface Audio+ projects sound directly from the screen so audio tracks the picture, with Dolby Atmos support for connected sound systems, and the Google TV smart platform gives access to apps, Google Cast and Apple AirPlay 2 for simple wireless content sharing. The FWD-77XR80 includes 3 years of Sony PrimeSupport professional cover as standard, with an integrator helpdesk and advanced on-site exchange, extendable to 5 years.
Key features
Self-emissive OLED pixels deliver true blacks and wide viewing angles at large scale.
AI scene recognition and a temperature sensor allow extra highlight brightness while preserving deep blacks.
Sound is projected directly from the screen, keeping audio aligned with on-screen content.
Professional service cover with integrator helpdesk support and advanced on-site exchange.
Technical specifications
See the 77" on your wall, to scale
On a phone, point your camera at the wall and see the 77" there at its real size. On a computer, upload a photo of the wall — or scan the QR code to take one with your phone and it will appear here — and drag the display around it to scale.
Documents
Delivery & returns
Estimated delivery 29 Aug - 2 Sept. UK mainland delivery only — some large or made-to-order items may carry longer lead times.
Unused items in original packaging can be returned within 14 days of delivery. Faulty items are covered under manufacturer warranty.
Bought in the UK, backed in the UK
This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.
The manufacturer warranty is honoured here in the UK. If something fails, you deal with us — not with an overseas seller in another time zone.
Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.
Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.
Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts — no currency conversion and no surprises at the door.
Payment & security
Pay securely by card. Education customers can apply for a 30-day purchase order account.
Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice — no card payment required. Purchase orders and credit terms are for education customers only.
All transactions are processed over an encrypted, secure checkout.
Need help specifying this for your space?
Ask Andrew — he knows the full catalogue and can advise on installation, mounting and compatible AV systems.