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Home / Commercial Televisions / Sony FWD-98X90L 98" BRAVIA X90L Commercial TV
Est. delivery 29 Aug - 2 Sept
Return within 14 days
3 Year Warranty
Installation services available
Sony

Sony FWD-98X90L 98" BRAVIA X90L Commercial TV

SKU FWD-98X90L
£6,239.48inc. VAT
£5,199.57 ex. VAT
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In stock — dispatched within 2 working days
Bought in the UK, backed in the UKWhy it matters →
  • In UK stock, ships from the UK
  • UK manufacturer warranty
  • UK-based engineers
  • No import duty or customs charges
  • GBP pricing, UK VAT invoices
Key specifications
Screen Size98"
Resolution3840 x 2160 (4K UHD)
Brightness500 cd/m²
Panel BacklightFull Array LED with local dimming
ProcessorCognitive Processor XR
Smart PlatformGoogle TV
HDR SupportHDR10, Dolby Vision, HLG
Operating Hours16/7

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Sony FWD-98X90L 98" BRAVIA X90L Commercial TV × 1£6,239.48
Total£6,239.48
inc. VAT
1

Description

The Sony FWD-98X90L brings Sony's acclaimed BRAVIA X90L picture engine to a commercial-grade 98" full array LED display, purpose-built for large-venue signage, boardrooms, auditoriums and hospitality spaces that need genuine big-screen impact. A Full Array LED backlight with local dimming drives deep contrast and even brightness across the panel at up to 500 nits, while Sony's Cognitive Processor XR analyses on-screen content the way the human eye does, cross-analysing colour, contrast and clarity for lifelike detail in bright rooms. Built on Google TV, the FWD-98X90L supports thousands of streaming and content apps alongside standard commercial connectivity (multiple HDMI inputs, USB, Ethernet and Wi-Fi), making it equally at home running a scheduled content management system or acting as a large-format presentation display. As a genuine FWD-series commercial model it ships with Sony's 3-year PrimeSupport warranty as standard, giving integrators the reliability and after-sales support that consumer BRAVIA models don't carry. This is a non-touch display intended for one-to-many viewing rather than interactive collaboration; specify one of Sony's BRAVIA Professional touch overlays or an interactive display range where touch input is required.

Key features

98" Full Array LED, 4K UHD

3840x2160 resolution with Full Array LED backlight and local dimming for deep contrast at up to 500 nits.

Cognitive Processor XR

Cross-analyses colour, contrast and clarity for natural, lifelike picture quality even in bright environments.

Google TV platform

Built-in Google TV for app-based content alongside standard commercial signage inputs.

3-year PrimeSupport

Commercial-grade FWD-series warranty and support package, distinct from consumer BRAVIA cover.

Technical specifications

Screen Size98"
Resolution3840 x 2160 (4K UHD)
Brightness500 cd/m²
Panel BacklightFull Array LED with local dimming
ProcessorCognitive Processor XR
Smart PlatformGoogle TV
HDR SupportHDR10, Dolby Vision, HLG
Operating Hours16/7
ConnectivityHDMI x4, USB, Ethernet (RJ45), Wi-Fi, Bluetooth
Warranty Programme3-Year PrimeSupport
OrientationLandscape
SeriesBRAVIA X90L
Touch CapabilityNon-touch
Intended UseDigital signage, auditoriums, large meeting spaces
TunerBuilt-in digital tuner
AudioBuilt-in speakers, Dolby Atmos decoding
ControlIP control, RS-232C
VESA MountYes
Power ConsumptionRefer to Sony datasheet
Country of OriginRefer to Sony datasheet
Size Band80 - 99"
Size Band80 - 99"

See the 98" on your wall, to scale

On a phone, point your camera at the wall and see the 98" there at its real size. On a computer, upload a photo of the wall — or scan the QR code to take one with your phone and it will appear here — and drag the display around it to scale.

Documents

Delivery & returns

Estimated delivery 29 Aug - 2 Sept. UK mainland delivery only — some large or made-to-order items may carry longer lead times.

Unused items in original packaging can be returned within 14 days of delivery. Faulty items are covered under manufacturer warranty.

Full delivery & returns policy

Bought in the UK, backed in the UK

  • This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.

  • The manufacturer warranty is honoured here in the UK. If something fails, you deal with us — not with an overseas seller in another time zone.

  • Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.

  • Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.

  • Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts — no currency conversion and no surprises at the door.

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Payment & security

Pay securely by card. Education customers can apply for a 30-day purchase order account.

Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice — no card payment required. Purchase orders and credit terms are for education customers only.

All transactions are processed over an encrypted, secure checkout.

Purchase order & invoice terms

Need help specifying this for your space?

Ask Andrew — he knows the full catalogue and can advise on installation, mounting and compatible AV systems.

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