Sony FWD-98XR55 98" BRAVIA 5 4K HDR Mini LED Commercial TV
- In UK stock, ships from the UK
- UK manufacturer warranty
- UK-based engineers
- No import duty or customs charges
- GBP pricing, UK VAT invoices
Choose a Mount
Video Conferencing
Professional Installation
Want it installed by our AV experts? We offer professional on-site installation including mounting, cable management, and system configuration.
Description
The Sony FWD-98XR55 brings the BRAVIA 5 line's XR | Mini LED backlighting to a huge 98" commercial canvas. The XR Backlight Master Drive controls thousands of LED zones with the same core dimming technology found in Sony's professional mastering monitors, delivering deep blacks and bright highlights in the same scene, while the XR Processor's AI scene analysis optimises colour, contrast and detail in real time across the extended XR Triluminos Pro colour space. For lobbies, boardrooms and large-format signage applications, the FWD-98XR55 pairs its 4K UHD panel with Acoustic Multi-Audio sound, Dolby Vision and Dolby Atmos support, and the Google TV smart platform for content and app access. Google Cast built-in and Apple AirPlay 2 make it simple to share content from a laptop, phone or tablet onto the big screen. As with all Sony FWD commercial displays, the FWD-98XR55 is registered for Sony PrimeSupport: three years of professional service as standard, including access to an integrator-focused helpdesk and advanced on-premise exchange, with the option to extend cover by a further two years.
Key features
Thousands of precisely controlled LED zones, based on the same core dimming technology as Sony's professional mastering monitors, deliver striking local contrast.
AI-driven scene recognition analyses and optimises colour, contrast and detail across every frame for a more lifelike image.
Built-in Google Cast and Apple AirPlay 2 for easy content sharing, plus access to a wide range of apps.
Professional after-sales cover including an integrator helpdesk and advanced on-site exchange, extendable to 5 years.
Technical specifications
See the 98" on your wall, to scale
On a phone, point your camera at the wall and see the 98" there at its real size. On a computer, upload a photo of the wall — or scan the QR code to take one with your phone and it will appear here — and drag the display around it to scale.
Documents
Delivery & returns
Estimated delivery 29 Aug - 2 Sept. UK mainland delivery only — some large or made-to-order items may carry longer lead times.
Unused items in original packaging can be returned within 14 days of delivery. Faulty items are covered under manufacturer warranty.
Bought in the UK, backed in the UK
This item is in UK stock and ships to you from within the UK, so the order never crosses a customs border on its way to you.
The manufacturer warranty is honoured here in the UK. If something fails, you deal with us — not with an overseas seller in another time zone.
Our own UK-based engineers install, commission and support what we sell, and can attend site when a system needs hands on it.
Delivered within the UK mainland, so there is no import duty, customs charge or courier handling fee waiting for you on delivery.
Prices are in pounds sterling with proper UK VAT invoices, and purchase orders are accepted from approved education accounts — no currency conversion and no surprises at the door.
Payment & security
Pay securely by card. Education customers can apply for a 30-day purchase order account.
Schools, colleges, sixth forms, universities and multi-academy trusts can order on invoice — no card payment required. Purchase orders and credit terms are for education customers only.
All transactions are processed over an encrypted, secure checkout.
Need help specifying this for your space?
Ask Andrew — he knows the full catalogue and can advise on installation, mounting and compatible AV systems.